Divani.Store is an Italian brand specializing in the production and sale of
sofas,
beds, and
armchairs for both living and sleeping areas. Conceived as the digital evolution of a long-standing family tradition, the brand offers a wide and flexible catalog, with extensive options for customizing models, fabrics, and finishes. Its identity is built on an entirely Made in Italy production process and the enhancement of artisanal manufacturing, combined with an organization focused on rapid availability and prompt delivery. The style of its products merges contemporary lines, attention to materials, and functional solutions designed for modern residential interiors. Alongside aesthetic and functional care, Divani.Store expresses a consistent commitment to sustainability, supporting choices that reduce environmental impact during production. This approach supports a proposal that blends artisanal know-how, quality materials, and a flexible commercial model. The style of the collections reflects a minimal, contemporary language oriented towards comfort and durability, with products conceived to integrate seamlessly into modern homes and meet the design needs of interior professionals.
The Divani.Store catalog: customization and contemporary design
Divani.Store was officially founded in 2019 by brothers Davis and Loris Di Pancrazio, who transformed over forty years of family expertise in upholstered furniture into a digital brand specializing in online sales. The company’s roots lie in a consolidated artisan know-how, reinterpreted through a contemporary business model based on e-commerce and direct service to the end customer. The headquarters are in Floriano di Campli, in the province of Teramo—a territory renowned for its textile and
upholstered furniture tradition. The brand’s commitment to Made in Italy is central to its identity, with products designed and crafted within its own production district, ensuring consistent quality control.
The current collection includes
linear,
corner, and
modular sofas; reclining models with sliding seats and adjustable headrests;
sofa beds with storage or double beds;
upholstered beds; and armchairs. The catalog is defined by its extensive customization potential: from technical, waterproof, or stain-resistant fabrics to leathers, varied leg materials, and custom configurations—each piece can be adapted to the specific design needs of a project. Among the most in-demand pieces are corner sofas with relaxation functions, storage beds, and upholstered beds in contemporary textiles such as waterproof bouclé. The company also offers a ready-to-ship selection, ensuring short delivery times without compromising Italian craftsmanship.
