Frag is a historic Italian furniture manufacturer specializing in leather and leather goods, representing the finest expression of Made in Italy on the international stage. The company produces a diverse range of furnishings including
chairs,
armchairs,
sofas,
beds,
tables, and
complementary accessories accessories designed to elegantly furnish both daytime and nighttime living spaces. What drives Frag is a deep commitment to combining creativity with tradition, innovation with precious materials, resulting in an elegant and contemporary design philosophy. The company views itself as a family story where designers and the company act as the parents of every product, each piece born and nurtured with care and attention to detail.
The craftsmanship at Frag centers on exceptional expertise in leather and leather processing, a skill developed since the company's founding. Over time, this mastery has expanded to include other premium materials such as fabrics, wood, marble, metals, and glass. The production process reflects a harmonious blend where the warmth of leather, leather goods, textiles, and wood meets the rigor of marble, metals, and glass. Each collection is created through close collaboration with both emerging and established international designers, ensuring that every piece displays contemporary and clean lines. The company applies masterful attention to detail throughout the manufacturing process, transforming material properties into expressive possibilities that capture the suggestions and marks of the present moment.
Founded in 1921 by Giovanni, who became an entrepreneur at a young age, Frag has evolved through four generations of family leadership. Today, the company is led by President Franco Di Fonzo alongside his children Michele and Federica Di Fonzo, who serve as Product Manager and Marketing Manager respectively, having inherited the family's passion and dedication to the craft. This generational continuity has positioned Frag as a globally recognized brand, particularly in the United States and Asian markets. The company's creations speak an international language while remaining authentic porteurs of Made in Italy quality, with a dedicated contract division serving architects, decorators, interior designers, and developers for projects in bars, restaurants, hotels, offices, retail spaces, and the marine industry.
