ROOLF Living is a Belgian brand specializing in
outdoor furniture and accessories also conceived for indoor use. Its catalog includes
poufs,
beanbags,
modular single seats, love seats, long chairs,
outdoor rugs,
side tables, bases, cushions, lamps, and care and protection accessories. The brand’s identity revolves around an idea of informal, comfortable outdoor living built on durable textile textures, compositional modularity, and a strong focus on ease of use, from the products’ lightness to their quick-drying performance and simplified maintenance. Openly inspired by a relaxed aesthetic poised between boho and vintage, the brand’s image takes shape through soft, versatile collections designed for terraces, gardens, hospitality settings, and contemporary domestic spaces.
ROOLF Living: history, vision, and Belgian roots
Based in Oostrozebeke, in Flanders, ROOLF Living stems from the founder’s experience in the rug sector, developed over the course of around twenty years before expanding into a broader offering of indoor/outdoor furniture and accessories. On its official website, the brand defines its vision as the creation of a haven dedicated to leisure, sharing, and everyday well-being, while its mission is to build an accessible and recognizable outdoor universe capable of combining comfort, informality, and a sense of belonging. The connection with its territory is explicit: ROOLF Living claims Belgian manufacturing and the value of Flemish textile tradition, an element that helps shape the company’s positioning within the landscape of textile outdoor furniture. Further reinforcing the brand’s recognizability is the
2018 Red Dot Design Award assigned to the Dotty Pouf, a product that became central to the development of the company’s identity.
ROOLF Living outdoor furniture, modular poufs, and rugs
ROOLF Living’s current production focuses above all on soft modular seating, outdoor poufs, and technical rugs. Among its most representative lines is
DOTTY, a collection comprising poufs in different shapes and sizes, love seats, long chairs, and beanbags: a range designed to deliver ergonomic comfort through quick-dry foam fillings and UV-stabilized polypropylene covers resistant to sun and rain. The same collection clearly expresses some of the brand’s recurring themes, such as modularity, lightness, the permeability of the fabrics, and, in some models, even buoyancy. Alongside DOTTY, the
SILKY line introduces a softer, more sophisticated language, with silk-look polyester fabrics, multicolored yarns, refined finishes, and removable covers suited to both outdoor and indoor spaces. The offering is completed by polypropylene outdoor rugs designed to withstand the elements, stains, and mold, as well as teak and aluminum bases that make it possible to elevate and structure lounge compositions with a more architectural imprint. A particularly interesting element in the brand’s most recent evolution is
DOLLY, a collection described as a sculptural proposal for indoor and outdoor settings developed with Studio Segers. Here, ROOLF Living pairs its own vocabulary of comfort and informality with a more pronounced exploration of form, proportions, and the tactile quality of the upholstery. Overall, the brand has built a coherent offering for the contemporary outdoor project, grounded in high-performance textile materials, a broad color palette, and flexible configurations suited to both residential and contract contexts.
